牛来

牛来 literally reads as “the bull has come,” a play on 牛市来了, which means “the bull market is coming.”

The joke came from the viral Chinese animated film *Niu Lai*, which went from an obscure movie selling only 236 tickets to a nationwide meme and millions in box office revenue within days.

Degens then adopted the meme and turned 牛来 into a BNB memecoin. The narrative is a subtle reference to the next bull run: the bull has arrived.

The interesting part is that this meme already had cultural momentum before the token existed, giving it a strong foundation. The entire joke ultimately boils down to one simple idea: the bull has arrived.